WHITECAP'S OBJECTIVE IS TO PROVIDE 3-5X RETURN ON INVESTMENT FOR SHAREHOLDERS THROUGH GROWTH BY DRILLING AND ACCRETIVE ACQUISTION

SPECIFIC GOALS TO ACHIEVE THIS OBJECTIVE ARE AS FOLLOWS:

√ Oil focus

√ Per share growth in cash flow, production and reserves

√ Internal project rate of returns > 25%

√ Capital and operating efficiencies

√ Accretive acquisition additions that fuel future growth

STRATEGIES UTILIZED TO ACHIEVE OBJECTIVES:

√ Hiring, empowering and retaining quality people

√ Acquiring assets that are operated, have high working interest and have significant growth potential

√ Capital and operational efficiencies on existing assets

√ Creative land aggregation strategies

√ Maintaining a flexible balance sheet